Yucalab - Content Marketing


At Yucalab, we create and optimize content to connect your company with a new audience.
An audience we know well, because we’re part of it.

We work hand in hand with companies, advertising agencies, and marketing departments, supporting their pre-established marketing strategy and enhancing their ability to reach out to this market through content creation, strategy, and distribution, as well as adapting and transcreating the content and campaigns they’ve already created in house.

Yucalab is a proudly women-owned and minority-owned business.

The US Hispanic Market


The U.S. Hispanic population reached 60.6 million in 2019, up from 50.7 million in 2010

This makes Hispanics the nation’s second-fastest-growing racial or ethnic group after Asian Americans. Hispanics made up 18% of the U.S. population in 2019, up from 16% in 2010 and just 5% in 1970.

Source: Pew Research Center 

19% of the total U.S. population is Hispanic

Currently, there are 134,280,015 multicultural Americans in the U.S. and they account for 37.4% of the U.S. population. Hispanics account for the largest multicultural segment at 19% and are the second fastest-growing ethnic group since 2000, with 78% growth.

Source: Claritas | The 2020 Hispanic Market Report

U.S. Hispanic consumers are highly bilingual online

The number of Spanish keyword searches has increased from about 65% to 200% across key categories, such as auto, food, beauty, and others, between 2011 and 2014.

Source: Think with Google

By 2023 the buying power of the United States Latinx population is expected to top $1.9 trillion

From 2010 to 2019, Hispanic buying power increased by 69%, outpacing non-Hispanics, whose buying power increased by 41% during the same time.

Source: Nielsen | La Oportunidad Latinx




Because we provide the highest level of care in all our services to produce results.


Because it’s not about us. It’s about you.


Because we work with purpose and intentionality, and WE LOVE what we do.


Because when we work together, we create space for new ideas, inspiration, and creativity.

Alex Tabar
"My mission is to create new job opportunities and to support Latino Professionals in the US and Latin America."


Hola, I’m Alex!

I was born in the Dominican Republic, and after living in Barcelona and Miami, I was finally adopted by the City of New York in 2008.  With a career in Advertising Communication and Media Production, for the last 15 years, I’ve developed a diverse portfolio of projects from entertainment to education, creating content for digital mediums, television, and publications.

In 2015, I decided to quit my job and fulfill my dream of becoming an entrepreneur, founding Yucalab, and also to support other women entrepreneurs by creating Latinas in Media. Since then, I’ve been running my business with a team of freelancers and consultants from all over the world.

I’ve had the opportunity to connect B2B and B2C businesses, entrepreneurs, and non-profit organizations with the US Hispanic Market and LATAM, by working together with some brands like Advil, CoverGirl, Downy, La Lechera, Lean Cuisine, Netflix, Nido, Papa John’s, Paxful, SHEIN, and Walgreens. 

Growth is one of my core values, so, when I’m not working, you can find me reading, learning a new skill or software, or sharing tools and resources through my social media.


Together We Take Your Content to Another Level

Jose V. Arcieri

Content Strategist

Erika Morillo


Paola Kirchheimer