Yucalab - Content Marketing


As insiders to the US Hispanic Market and LATAM, we have a unique understanding of the audience you want to reach. Let us help you make a meaningful connection through our expertly crafted content and optimization strategies.

We work hand in hand with companies, advertising agencies, and marketing departments, supporting their marketing strategy and enhancing their ability to reach out to this market through content creation, strategy, and distribution, as well as adapting and transcreating the content and campaigns they’ve already created in house.

The US Hispanic Market


The U.S. Hispanic population reached 62.5 million in 2021, up from 50.5 million in 2010

This makes Hispanics the nation’s second-fastest-growing racial or ethnic group after Asian Americans. Hispanics made up 18% of the U.S. population in 2019, up from 16% in 2010 and just 5% in 1970.

Source: Pew Research Center 

By 2026, 27.2% of the U.S. Gen Z population will be Hispanic

America’s Gen Z population in 2026 is expected to be very diverse. In fact, more than half of the Gen Z population will emanate from groups other than the non-Hispanic White population. These children will identify as mixed race or as part of a minority race or ethnic group.

Source: Claritas | The 2021 Hispanic Market Report

Spanish Language Dominance in the US: 41 Million Native Speakers and 11 Million Bilingual

The United States is now the world’s second-largest Spanish-speaking country after Mexico, with 41 million native Spanish speakers in the US plus a further 11.6 million who are bilingual, mainly the children of Spanish-speaking immigrants.

Source: Instituto Cervantes

United States to Become the Largest Spanish-Speaking Nation by 2050

US will be the largest Spanish-speaking country by 2050, with 132.8 million Hispanics, 30% of which will use Spanish as their first language, according to projections.




Because we provide the highest level of care in all our services to produce results.


Because it’s not about us. It’s about you.


Because we work with purpose and intentionality, and WE LOVE what we do.


Because when we work together, we create space for new ideas, inspiration, and creativity.

Alex Tabar


Hola, I'm Alex!

I was born in the Dominican Republic, and after living in Barcelona and Miami, I was finally adopted by the City of New York in 2008.  With a career in Advertising Communication and Media Production, for the last 15 years, I’ve developed a diverse portfolio of projects from entertainment to education, creating content for digital mediums, television, and publications.

In 2015, I decided to quit my job and fulfill my dream of becoming an entrepreneur, founding Yucalab, and also to support other women entrepreneurs by creating Latinas in Media. Since then, I’ve been running my business with a team of freelancers and consultants from all over the world.

I’ve had the opportunity to connect B2B and B2C businesses, entrepreneurs, and non-profit organizations with the US Hispanic Market and LATAM, by working together with some brands like Advil, CoverGirl, Downy, La Lechera, Lean Cuisine, Netflix, Nido, Papa John’s, Paxful, SHEIN, and Walgreens.  Growth is one of my core values. When I’m not working, you can find me reading, learning a new skill or software, or sharing tools and resources through my social media.


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Jose V. Arcieri


Alison Castelblanco

Content & Podcast Producer