We build bridges using content and storytelling to connect your brand with the Hispanic Market.
We work with B2B and B2C businesses, entrepreneurs and non-profit organizations helping them to reach new markets, improve traffic and engage with their audience through content and storytelling. Let us support your marketing strategy and business goals by telling the story of your brand and connecting with your audience through a variety of content formats that will make them take action.
Yucalab Digital Media is proudly a women-owned and minority-owned business.
Here are some facts!
Hispanics spent 1.3 trillion U.S. dollars in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2020. (Statista – Buying power of Hispanic consumers in the United States from 1990 to 2020 (in trillion U.S. dollars)
Hispanics currently make up around 18% of the total U.S. population and are the second-fastest growing demographic group (after Asians). (Pew Research Center – How the U.S. Hispanic population is changing)
For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them. (Google – “New research shows how to connect with U.S. Hispanics online)
The number of Spanish keyword searches has increased from about 65% to 200% across key categories, such as auto, food, beauty, and others, between 2011 and 2014. (Google Data, Auto, Telecommunications, Entertainment, Food, Pharmaceutical, Beauty, January 2011–December 2014.)
Born in the Dominican Republic, Alex has lived in Barcelona, Miami, and was finally adopted by the city of New York in 2008. She has a bachelor’s degree in Advertising Communication and a Masters in Design and Audiovisual Production Management. With more than 10 years of experience, she has developed a diverse portfolio of projects from entertainment to education, creating content for digital mediums, television, and publications.
Her career trajectory has been highlighted by innovative projects: in 2007, Alex created the company BCN Productions, together with Franchesca Guim, where she designed and produced the show “Via Latina”; she developed the first Google Tour ever created in Spanish called “Google Earth Tour showcasing the Marine and Coastal Ecosystems of the Dominican Republic,” which launched amongst important international figures during the Rio+20 Conference in 2012 in Rio de Janeiro, Brazil. In addition, she has been the producer and co-scriptwriter on various documentary films including the short film “Garbage or Resource? A Dominican Republic Experience”, which was screened in more than 15 international festivals and won 3 prizes for “best documentary.”
In 7 years of experience as the Multimedia Manager at the Global Foundation for Democracy and Development, she had the opportunity to create original content and bring some of their programs to social media, in addition to the creation of blogs and +500 videos for the organization’s Youtube channel.
She is currently undertaking a personal project, Latinas in Media, a bilingual community for women in media and digital entrepreneurs. She is also a freelance Photographer and New York Producer for the entertainment website Camara Flash.
Alex has a personal blog of mobile photography, Celugrafia.com and was certified by Youtube in their “Audience Growth” program.