The missing piece to your team!
We work closely with companies, brands, and advertising agencies, helping them to create and adapt their voice, campaigns, and content when reaching the Hispanic Market in the United States, Latin America, and Spain.
Our experience in media production plays an important role in our work, adapting scripts for TV and radio, as well as creating video titles and subtitles, and recording voice-overs.
CONTENT CREATION
Content is king... ¡El Rey!
Your relationship with Hispanic consumers starts with engaging content that speaks their same language and engages with them in a relevant cultural context.
Hispanics in the United States live in the intersection of two cultures, constantly negotiating both their Latino and American identities. This bicultural territory is an exciting but challenging space, and by understanding it, you can make a real connection with the Hispanic audience.
All of our content is plagiarism-free and SEO optimized.
- Websites & Landing Pages
- Articles & Blog Posts (including Branded Content)
- Social Media Posts
- Social Media Graphics
- Podcast Production
- Voice Over (Male and Female voices available)
- Photography
- Video Production & Editing
CONTENT TRANSLATION AND TRANSCREATION
Because "concha" could be a beautiful seashell, a delicious sweet bread, or something you should never say in Argentina.
Tapping into the Hispanic market requires more than regular translation. Great bilingual content entails a deep understanding of your audience, which country they come from, their age group, their interests, and if they reside in the U.S., their level of acculturation.
- Web Content
- Marketing Campaigns & Branded Content
- Newsletters & Social Media Content
- Business Proposals
- Manuals, Guides & Whitepapers
- Presentations
- Google Ads and Keywords (Multilingual SEO)
- Amazon Listings and Keywords
- Cultural Analysis
- Mobile Apps
- Videogames
- Softwares
- Editing & Proofreading
- Video Subtitles (.SRT Files)
- Video and Audio Transcription
CONTENT STRATEGY
Without a compass, a ship would never find its port.
What’s your business goal, and how will content add to it? The strategy to develop effective content is as crucial as the actual content. Let’s trace a map based on your key objectives and define how content will bring results to your business, including a way to reach your current audience and that new market you want to reach.
- Brand’s Content Audit
- SEO Audit for Web and Blogs
- Target Audience Research
- Competitor Analysis
- Podcast Audit and Strategy
- YouTube Audit and Strategy
- Content Framework
- Social Media Strategy
- Strategic Partnerships
- Analytics and Optimization
CONTENT DISTRIBUTION
It's time to grab your audience's attention!
You got great content that is aligned with your business goals, and you know who you’re going to reach and how. Now it’s time to establish where to place it. Without proper distribution and sharing, your content could reach the wrong audience or simply get nowhere.
- Podcast Distribution
- Social Media Implementation
- Community Management
- Latinx Influencer Marketing / Blogger Outreach
- Digital Platforms Optimization (Podcast & YouTube)
