/ Industry

Advertising &
Creative Agencies

When agencies need to reach the U.S. Hispanic market, the brief usually arrives in one of two ways.

You have a campaign ready.

Your client approved the English. Now you have to deliver the Spanish version without losing what made it work.

You're starting from scratch.

Your client wants to enter the Hispanic market. The strategy, the creative, the content. None of it exists yet in Spanish.

How we work with agencies, in practice.

The work changes from project to project. Sometimes it’s a campaign in transcreation. Sometimes it’s SEO and content. Sometimes it’s strategy before the creative even exists. What stays the same is how we work:

We come in as part of your team, not as a vendor.
When you don’t have a Hispanic strategy yet, we build it with you. We can lead the discovery, propose concepts, and shape the brief from scratch. Or we can step into your existing process. Whichever fits.
We start with the brief, yours or one we build together. Before we touch the work, we make sure we understand the strategy.
We deliver back-translations and a cultural rationale with every script. So when your client asks why you changed something, you have the answer in writing.
We sit in the client meeting if you want us there. Or we stay invisible and brief you instead. Your call.
We don’t pitch your client behind your back. Ever.

Testimonials

Selected words from partners we work with on retainer. Filtered, not generated.

Working with Alex and Yucalab was an incredibly positive experience. They quickly understood the intent behind the campaign and were able to carry it into the Hispanic market in a way that went far beyond direct translation. For every adaptation from the original creative, Alex provided clear rationale and supporting references, giving us confidence in every decision. Yucalab brought both cultural insight and strategic thinking to the process, while staying true to the campaign’s original vision. I look forward to continuing our collaboration.

Ben Pickett

Executive Producer | Fact & Fiction

One of our clients is a major player in the household cleaning market, with brands heavily targeted towards Hispanic consumers. We tried other translation services for their marketing campaigns, but our client was never truly satisfied with our bilingual ability. We knew we needed to change, and we are so happy we found Yucalab. What a difference! The team delivered amazing transcreations that our client loved right from the start. Alex not only did the copy work but also attended all of our client meetings when we were pitching new creative ideas, truly acting as an extension of our team. Yucalab is exactly what we were missing, and our client couldn't be happier!

Joe Annunziato

Director of Marketing & Brand Strategy | Mirror Matter

Working with Yucalab has been a true pleasure. Their team brings strong expertise in transcreating complex scientific information into clear, engaging, and accessible content that connects with our priority audiences. They are professional, responsive, and consistently deliver high-quality work on time and with great attention to detail. As a fellow woman-owned small business, we’re proud to partner with YucaLab and look forward to continuing our collaboration.

Ashley King, MPH, CHES

Project Director | CommunicateHealth

The team at Yucalab turns around top-notch and culturally relevant creative on a dime. They are professional, friendly, clever and easy to collaborate with.

Lauren Runyon

Senior Project Manager | eAccountable

Why most Spanish campaigns underperform, and how we know.

We know it because clients share their experience working with freelancers or other agencies. The patterns repeat:

The translation went to someone who speaks Spanish, but isn’t a copywriter. The bilingual intern, the client’s cousin, the accountant who “speaks a little.” None of them are copywriters. And Google Translate? Let’s not even go there.
Wrong regional register. Mexican-American Spanish is not Caribbean Spanish is not Rioplatense. A campaign for the Southwest needs different word choices than one for South Florida.
Voiceover casting by accent default. A neutral Spanish VO sounds like nobody’s neighbor. We cast for the audience, not the agency’s comfort.
The campaign got “made Hispanic” by adding a mariachi and a piñata. The strategy stayed the same. The creative stayed the same. They just slapped on a cultural prop and called it Hispanic marketing. There’s a name for this. It’s called Latino Coating.

If any of this is in your last campaign, or you suspect it is, that's exactly the kind of conversation we're built for.

What you actually take to your client.

Not services. Deliverables. Here's what those look like:

Production-ready Spanish scripts for radio, TV, video, podcast, and digital. Formatted the way your producer needs them, not the way a translator hands them off.
VO casting recommendations matched to the regional target. We have a portfolio of male and female voice talents we know personally, and if you’ve already cast someone, we’ll listen and tell you straight if it works for the audience.
Print and packaging adaptations with copy that fits the layout, not copy you have to redesign around.
Spanish landing pages and websites, whether we’re building from scratch or localizing what you have. Design, development, and SEO consideration in Spanish, baked in from the start.
Final, polished assets ready to ship. Print-ready files, broadcast-ready audio, social-ready cuts. What you get is what you publish, not what your team has to rebuild.

What else agencies bring us in for.

Transcreation is where most agency partnerships start. It’s rarely where they end. Once we’re working together, the brief usually grows. Here’s what that looks like:

Hispanic Market Consulting & Audience Insights

When the client is entering the Hispanic market and the agency needs cultural strategy before the creative gets briefed.

Creative Strategy & Campaign Concepts

When the client wants Hispanic-specific creative, not an adaptation of the general-market campaign.

Spanish SEO & Content Optimization

When the client's Spanish web presence is built but isn't ranking, or isn't converting.

Web Design & Development for Hispanic Audiences

When the client needs a Spanish landing page or full site built from the ground up, not a translated version of an English one.

Spanish Content Marketing

When the client needs ongoing content in Spanish, blogs, newsletters, long-form, that doesn't read like it was translated on Tuesday.

Agencies we've worked with.

Some of the brands we’ve helped reach this market.

Reach out
and let's talk.

Whether your campaign or content needs to reach the U.S. Hispanic market, LATAM, or Spain, let's get on a call and think through your project together.

Advertising & Creative Agencies