/ Industry
When nonprofits and mission-driven organizations want to reach the Hispanic community, the work usually starts in one of two ways.
You have a program or campaign in Spanish, but it's not landing.
Materials that read like they were translated, not written for your community. A campaign that worked in English but isn't moving anyone in Spanish. Your team knows something's off, but no one has the bandwidth to pinpoint what.
You're launching something new for the Hispanic community.
A new program, a new campaign, a new push to reach Spanish-speaking families. There's nothing in Spanish yet, and leadership wants it done right, not just translated.
The work changes from project to project. Sometimes it’s donor communications and fundraising content. Sometimes it’s a campaign in transcreation. Sometimes it’s building a program from scratch for the Hispanic community you’re trying to reach. What stays the same is how we work:
Selected words from partners we work with on retainer. Filtered, not generated.
We've worked with Yucalab for Spanish-language writing translation for economic policy 1-pagers, materials for organizing, explainers, etc. The folks at Yucalab were extremely prompt in their response time, and excelled at localizing our material to the Spanish-speakers in the region we were working with. We have also worked with them to transcreate more visual fact sheets on Canva, and we admire their team's flexibility to engage in all media.
Michael Conti
Brand Manger | Economic Security Project
The Yucalab team did an incredible job helping bring my corporate diversity training workshop to Spanish speaking professionals. The process was easy as I supplied them with the deck and notes in English plus context on who the audience was. What I love about this team is that they know how to take cultural nuances and relevant information and produce a Spanish Transcreation of my content - they don't simply translate into Spanish, rather use the necessary info (industry, audience, language, geography) to develop the perfect iteration of the deck. I will continue to work with Yucalab and refer them to others!
Yai Vargas
Vice President of Executive Education | HACR
Spanish isn’t the automatic answer. The right answer depends on who you’re actually trying to reach, and how they live between two languages and two cultures. That’s the strategic question we help you answer before a single word gets written.
Latinos live in the U.S., about 1 in 5 people in the country.
of Latinos age 5+ are English proficient, but 68% speak some Spanish at home.
of all U.S. population growth since 2000 has come from Latinos.
of Latinos expect the organizations they support to stand behind the causes they care about.
Data sources: HMC 2026 Hispanic Market Guide (Pew Research Center; Nielsen Attitudes on Representation Survey, 2025).
We know it because clients share their experience working with translation agencies, internal bilingual staff, or machine translation tools. The patterns repeat:
If any of this is in your current materials, or you suspect it is, that's exactly the kind of conversation we're built for.
Not services. Deliverables. Here's what those look like:
Translation and content adaptation is where most nonprofit partnerships start. It’s rarely where they end. Once we’re working together, the brief usually grows. Here’s what that looks like:
When you need to understand how the Hispanic community you serve actually talks about your cause before you write to them.
When your Spanish content exists but families aren't finding it, or aren't engaging once they do.
When your organization needs a Spanish brand standard built or refined, so every appeal, post, and program page sounds like the same mission.
When you need a Spanish program page, campaign site, or microsite built from the ground up, not a translated version of an English one.
When you need continuous content, newsletters, social posts, campaign updates, and blog articles that connect with your community and help your cause get found. Sometimes that means adapting what already exists. Sometimes it means building content from zero to create connection, spark motivation, and move people emotionally. Either way, it doesn't read like it was translated on Tuesday and doesn't require rebuilding your Spanish presence from scratch every time.
Some of the brands we’ve helped reach this market.
Whether your Spanish materials need a full overhaul, a new program launch, or ongoing content support across the U.S. Hispanic market, LATAM, or Spain, let's get on a call and think through your project together.
