CASE STUDY
How Despierta Tus Finanzas Podcast Reached 1.2 Million Plays with Yucalab’s Tri-Platform Blueprint
1.2M+
Total podcast plays reached after strategy implementation
50+
SEO-optimized blog articles created to support visibility and authority
11K+
New YouTube subscribers gained, unlocking full monetization
CLIENT
Fintelhub
Industry:
Financial Services & Education
Location:
U.S. Hispanic Market & LATAM
Services Provided:
Content Strategy, Web Optimization, Podcast Growth, YouTube Strategy, Web & YouTube SEO
THE CHALLENGE
Turning a Finance Podcast into a Digital Platform
When Julio Cañas, founder of Fintelhub and creator of the original Finanzas Orgánicas podcast, decided to rebrand and relaunch it as Despierta Tus Finanzas Podcast, he also launched a new digital platform with a clear goal: grow the audience, improve visibility, and start monetizing the content.
Despite producing valuable episodes, the show lacked a structured SEO content strategy and a consistent publishing rhythm. The YouTube channel had low visibility and wasn’t monetized, and the website wasn’t ranking for high-intent financial keywords in Spanish.
THE SOLUTION
“El Triángulo del Posicionamiento”
We implemented our signature methodology, The Tri-Platform Blueprint (El Triángulo del Posicionamiento), a 360° content and SEO strategy that activates visibility across three key channels:
- Website
- Podcast
- YouTube
HERE’S HOW WE MADE IT WORK
1. SEO Content Strategy for the Podcast
We started with a full content audit, followed by:
- Technical optimization of titles, descriptions, and metadata
- Keyword research and competitive analysis
- A content pillar strategy based on financial education, savings,
- investment, and money mindset
- Creation of a blog with over 50 articles to complement podcast and video content
- Internal linking structure to increase page authority and session duration
We also introduced a weekly content calendar to improve consistency, something both platforms and audiences reward.
2. Website Optimization
We created a dedicated podcast section within the new Fintelhub website. Each episode had its own SEO-optimized landing page, written with both the user and search engine in mind. Each page included:
- Strategic keywords
- Fast-loading images
- Smart internal linking
This significantly improved Fintelhub’s visibility on Google.
3. YouTube Channel Optimization
We revamped the channel based on SEO insights:
- Rewrote titles and descriptions for discoverability
- Created compelling thumbnails to boost CTR
- Grouped episodes into playlists to enhance discoverability and retention
- Added short-form educational videos (Píldoras de Bioneurofinanzas) based on search intent to attract new audiences
When YouTube Shorts launched, we repurposed IG content into vertical videos, some Shorts reached over 30K views, bringing in hundreds of new subscribers.
THE RESULTS
In just 12 months, Yucalab helped Despierta Tus Finanzas Podcast achieve:
- 1.2 million+ total plays
- Over 11,000 YouTube subscribers
- Full YouTube monetization (4,000+ watch hours)
- Top Google rankings for core Spanish-language financial keywords
- More visibility, more consistency, and deeper audience trust
From Our Client
“Working with Yucalab has been incredibly rewarding. I value their organization and the positive energy they bring to projects, which is both inspiring and makes success seem attainable, even for those new to content creation. The structured approach and expert guidance in SEO and content strategy have significantly expanded the reach of my financial education podcast, enhancing my brand’s visibility and impact. I am deeply appreciative of their consistent support and strategic insights, which have been crucial in achieving over a million podcast downloads. Yucalab has truly transformed the process into a journey of growth and tangible results.”
Julio Cañas
Ready to Build a Content Strategy That Truly Reaches the Hispanic Market?
Generic translation won’t get you there. If you want to connect, engage, and grow with Spanish-speaking audiences, you need a strategy built with intention.
At Yucalab, we help brands grow their visibility and authority through The Tri-Platform Blueprint, a content strategy framework that aligns your Website, Podcast, and YouTube to work together and win organically.