/ Service
Your Product, Actually Working in Spanish
It works perfectly in English. Then it gets to Spanish: the dates are backwards, the checkout button still says “Submit,” and the headline that fit perfectly in English is now cut off, because Spanish runs longer, sometimes twice as long for the same sentence, and nobody built the UX to handle it.
Localization isn’t just the words. It’s the dates, the currency, the measurements, how payment works, even the layout, all adapted so the product actually works for a Spanish speaker, not just reads like it does.
Get that right, and your product doesn't just speak Spanish. It works in Spanish.
Most localization gets treated like a plugin problem: run it through an auto-translate tool, ship it, done. We had a client whose site had a “Back Home” button. The plugin translated it, literally, and published it as “Volver a Casa.” Not back to the homepage, back to someone’s house. Nobody caught it because nobody who actually speaks Spanish looked at the output before it went live.
And your product doesn’t stop changing once that plugin runs once. You add a feature, a new course, ten new products to the catalog, and the plugin didn’t catch any of it right either, it just keeps guessing.
Get it built right once, by someone who actually speaks the language, with a process for keeping it updated, and your Spanish-speaking users get a product that feels like it was made for them, not one a robot ran through a filter.
When someone who understands both UX and Spanish handles your website or app, character limits and layout issues get caught before launch, not after a customer sees a broken button or a cut-off price and decides the site doesn’t feel trustworthy enough to enter their card number.
It also means your Spanish-speaking users get the same experience your English-speaking users get: dates that make sense, prices in the right format, a checkout that flows the way it’s supposed to. A confusing checkout isn’t a small thing. It’s the exact moment someone decides to abandon the cart instead of pushing through it.
And because it runs as an ongoing process instead of a one-time fix, every new feature or product you add launches localized from day one, instead of launching in English and leaving Spanish to catch up weeks later, one more piece of your product that doesn’t match yet.
Localization isn’t one thing, it changes depending on what you’re localizing. Here’s how we handle each:
Website Localization
Every page, not just the ones someone remembered to send over: navigation, forms, checkout, and the parts that get missed because nobody thinks to translate a form field or an error message.
App Localization
Interface strings, push notifications, in-app messaging, and onboarding flows, adapted with the character limits and screen sizes actually in mind, not translated first and squeezed in after.
E-Learning Localization
Course content, video subtitles, quizzes, and certificates that read like they were built for a Spanish-speaking learner, not translated after the English version was already finished.
E-commerce Localization
Product titles, descriptions, measurement and size conversions, and checkout copy, built so a Spanish-speaking shopper trusts the site enough to actually complete the purchase.
Terminology & Translation Memory Management
A maintained glossary of your product’s terms, kept consistent across every new page, feature, or product you add, instead of five different people making five different calls on the same word.
Localization covers your product itself. A few things live next to it, depending on what you actually need:
For marketing content, a webpage, an email, a campaign, translated accurately while keeping what it says intact.
For a campaign that's already working in English and needs to be rebuilt in Spanish to hit the same way emotionally.
For Spanish content that already exists and just needs a real review: grammar, clarity, and structure checked by someone who catches what a spell-checker won't.
Every string gets reviewed by someone bilingual before it ships. Otherwise you get things like "Add to Cart" turning into "Añadir a la Carreta." True story, it happens more often than you'd think.
We manage the terminology and translation memory so your product sounds consistent, no matter who's working on it or when.
We work inside whatever platform or translation management system you're already using, Crowdin, Smartling, memoQ, or something else entirely.
We localize by region when it matters, and in global Spanish when it doesn't. Popcorn alone has 17 names across Spanish-speaking countries, and that's just popcorn.
We have developers and designers on the team, not just linguists, so we understand what it actually takes to fit this into a real product, screens, character limits, and all.
Every product we localize gets treated like something real people will actually use, day one and years later.
We have been happy clients of Yucalab for many years. For Paxful, it's crucial to deliver a message, not just to show translated content to our audience. This is no simple mission, given our Spanish-speaking users are coming from all across the globe, from the Canary Islands to Latin America. The Yucalab team carries on this mission with grace and devotion, always making sure Paxful's tone of voice is maintained all across our marketing content. This is how we're sure our users will always get the content that speaks to their hearts. Thank you, Yucalab team, for your attitude and positive vibes.
Anna Lokhimovich
Head of Localization | Paxful
/ Questions
Translation converts text from one language to another while keeping the meaning intact. Localization goes further, it adapts the whole product experience: dates, currency, measurements, payment methods, layout, and character limits, so the product actually works for someone using it in Spanish, not just reads correctly.
Transcreation rebuilds a marketing concept so it lands emotionally with a Spanish-speaking audience, used for campaigns and creative messaging. Localization is about your product itself: ongoing, built around UX instead of persuasion, making sure the checkout, the forms, and the dates actually function correctly for your Spanish-speaking users.
Both, depending on what you need. Some products need one version of Spanish that works broadly across markets. Others need region-specific localization, because a product built for Mexico and one built for the U.S. Hispanic market can need different word choices and different shopping experiences, even in the same language.
